About
Aude Firmin

Aude Firmin is an internationally recognised, London-based Intuitive Business Coach, Spiritual Life Coach, Reiki Master, and Psychic Medium who bridges two worlds that rarely meet: high level corporate strategy and deep intuitive intelligence. She supports leaders, founders, and conscious entrepreneurs to align their energy, trust their decisions, and build businesses and lives that feel purposeful, profitable, and sustainable from the inside out.

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Her work sits at the intersection of logic and intuition, structure and soul, performance and presence. Because true leadership, she believes, requires both.

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Before stepping fully into the coaching and wellness space, Aude spent more than twelve years in technology and global consulting, advising CEOs and senior leadership teams on digital transformation, innovation, and growth. She partnered with brands such as Microsoft, Publicis, Trainline, Gucci, Depop, and Clarks, helping deliver multi million pound results across web, mobile, and international strategy. On paper, everything looked successful. Yet behind the titles and achievements, she began to feel what many high performers quietly experience: burnout, disconnection, and the sense of living someone else’s version of success.

At the same time, another side of her was awakening.

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Highly sensitive and intuitive since childhood, Aude began experiencing strong energetic perception, psychic insight, and an ability to read people and situations beyond logic. What first felt overwhelming gradually revealed itself as a gift. Instead of pushing it away, she chose to train it seriously and professionally. Over time, what seemed like two separate paths — corporate strategy and intuition — stopped feeling contradictory. Strategy gave structure. Intuition gave clarity. Together, they created a completely new way of leading, building, and making decisions.

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For more than a decade, Aude has trained extensively across both psychological and spiritual disciplines to ground her work in safety, ethics, and real world application. She is accredited in Spiritual Life Coaching, Somatic Trauma Coaching, Mindfulness Coaching, and trauma informed approaches including Internal Family Systems. She qualified as a Reiki Master, practitioner, and teacher, and trained professionally as a Psychic Medium at the renowned College of Psychic Studies in London. These tools are not used as abstract spirituality or something to escape life. They are practical ways to regulate the nervous system, clear emotional blocks, strengthen intuition, and help people access their own inner guidance with confidence.

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Today, she weaves this rare combination into her intuitive business coaching and one to one sessions, where psychology, energy work, intuition, and strategy come together in a grounded, modern way. Clients often describe working with her as having multiple experts in one: a business strategist, a coach, an energetic practitioner, and an intuitive mirror. Rather than offering templated advice, she helps people reconnect to their own answers and channel strategies that feel true to them. One session can unlock months of clarity because the direction comes from alignment, not force.

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Her clients span more than twenty countries and diverse industries, from tech leaders and corporate executives to creatives, healers, founders, and professionals transitioning out of corporate life to build something of their own. Many arrive at a crossroads: successful on the outside, yet ready for something more honest, more meaningful, and more sustainable.

Alongside private coaching, Aude is also a teacher and facilitator. She delivers courses and workshops at the College of Psychic Studies and collaborates with conscious wellbeing spaces such as She’s Lost Control. She leads retreats and immersive experiences worldwide, creating environments where people can slow down, reconnect to themselves, and access deeper clarity away from the noise of everyday life. Her work and voice have been featured on international podcasts, and she hosts her own show, The Aude Firmin Podcast, where she shares reflections on intuition, leadership, spirituality, and modern life. She is currently writing her first book to bring this work to a wider audience.

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Service and community have always been central to her path. She has been involved in philanthropic initiatives across France, Africa, and the UK, supporting organisations such as Restos du Cœur and volunteering with Euston Foodbank. This commitment to collective wellbeing informs everything she does. For Aude, success is not only personal. It is relational and societal. When one person reconnects to their power, it ripples outward into families, workplaces, and communities.

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Today, through coaching, teaching, retreats, and speaking, Aude is redefining what success and leadership look like for a new generation. Not driven by hustle or pressure, but guided by clarity, intuition, integrity, and impact.